It can take a while to master the perfect bluff technique, but it is incredibly essential in order to win. First, there is growing competent within the game of poker. There's also learning about one's self and building that confidence within as well. Lastly, there is learning your opponent's technique and habits. How does this transfer online?
Hopefully, by the time you start making online bets, you've already learned some of the in's and out's of the game itself. If not, the usage of an inefficient bluff can cost you, quite literally. Just like in person, the favor of an online poker game tilts towards the player who can take the most risks, and an effective bluff can quickly change the game. Without the human element though, it is essential that your understanding of the game is as sharp as ever. Your only tells from other players are the technical aspects of the game. There are no personal and psychological clues strewn throughout the game. The game itself is the only tell you have.
This is an advantage that you have as well, especially if you are a nervous person, but more skilled players will be more adept at reading the game itself. Use your bluffs carefully. Make sure to have the gusto in your hand to backup your bluff. More experienced players will let themselves be known throughout the game, so it is very important to understand the game and adapt very quickly, leading to the perfect move to be made or even bluff to be had. Watch your bets and make sure to be patient.